Performance Marketing

Everything You Need To Know About Appcarry Performance Marketing Platform.

  • Mar 05, 2024
  • 4 min read

Performance marketing has been becoming popular day after day, as it has a wide range of online advertising strategies that are creating a big impact on businesses.

One must be aware of the term “performance marketing,” the word has been thrown around the web a lot recently. If you have the desire to learn exactly what performance marketing is, then for that, you must be aware of the benefits of marketing.

What is the complete meaning of Performance Marketing?

Performance marketing is a kind of marketing that is based on performance. Performance refers to your desired results that include a lead, a sale, or a download. It’s becoming increasingly popular because, with the help of performance marketing, the business organization can run a highly targeted marketing campaign that delivers performance-based ROI.

Here are the most popular performance marketing channels:

Affiliate Marketing

Affiliate marketing is a form of marketing where the brand is affiliated with the advertiser and pays for desired actions such as click-throughs, leads, or sales. It’s a win-win for both parties, with marketers who are only paying for results and affiliates using highly targeted methods to run effective campaigns.

Native Advertising

Native advertising is a type of paid media that matches the form and function of the site. This type of marketing is used in news or social media. Instead, they follow the look and feel of the site they’re placed on.

Sponsored Content

Sponsored content is most often used by influencers when desired to make the promotion of a brand in return for compensation. It usually involves placing a dedicated article or social post promoting a product or service.

Search Engine Marketing

Search Engine Marketing (SEM) is another powerful tool that is used for marketing the business. The tool is basically used for reaching target audiences. SEM makes the utilization of keywords so that they can target users by placing relevant ads within search results. Marketers pay the advertiser per click-through to their landing page (PPC).

Referral Marketing

Referral Marketing exists when customers make recommendations through word-of-mouth in exchange for compensation, such as discounts or free products.

Here are some of the Top Tips for Making the Most of Performance Marketing

Designing a Landing Page

Sometimes, performance marketing is about driving visitors to web pages. A poorly thought-out landing page is often the deciding factor between a conversion and an opportunity that has been missed by them.

Carefully Selection of Traffic Sources

Performance marketing varies by type, so choose affiliate partners carefully for the generation of success. The user must always remember to make utilization of reputable advertisers to display the ads and content so that potential buyers build trust and make positive brand connections.

Constantly Track and Optimize Performance

At the time of running a performance marketing campaign, then you’ll be flooded with data in no time. This data gives insights into what’s working and what’s not. Attribution, mobile vs desktop, cost per click (CPC), etc., all provide invaluable data points to optimize your campaign and reach your goals.

Keep Reviewing, Optimizing, and Repeating to Reach your Goal

No matter whether you are aware of running the strategies of performance marketing or not, there’s always space to review your campaign, optimize it, and find a more effective way to reach your targeted goal.

How to Measure the Marketing Results With Actionable Metrics

When setting KPIs, initiate with making the decision about the business goals. Targets that are not specific enough can only lead to businesses missing opportunities and not looking at or capturing the right data. While you might end up tracking multiple metrics, only the most important ones should be used as KPIs.

Here are a few common KPIs for marketing that can be used:

  • Conversion Rates. Conversion rate is generally used to measure the percentage of customers who take a specific and desired action. It could be clicking through a paid ad, signing up for a newsletter or starting a free trial. All you need to do is just have to track multiple conversions across your marketing funnels so that you can align this metric with your goals.
  • CAC (Customer Acquisition Cost). The CAC is calculated on the basis of dividing all the costs spent on trying to acquire new customers by the number of new customers acquired in the period the money was spent. It is often used as a metric for determining marketing efficiency.
  • CLTV (Customer Lifetime Value). The CLTV is calculated by multiplying the average purchase value by the average purchase frequency, and then multiplying the result by the average amount of time a customer sticks with your brand. CLTV is helpful in determining how much you can spend on customer acquisition.



Meraj Ahmad Siddiqui

I am Meraj, Founder and CEO of Appcarry. We are building worlds best performance Marketing tool

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